
With the end of 2012, and the beginning of 2013, the Destiny Group office has changed quite a bit! Alexis, who started about a year ago, has taken over as Project Manager, keeping everyone in line and assigning us tasks left and right.
We also have two new faces in the office, Molly and Amanda. Molly began a few weeks ago, and Amanda a few days ago! Although we all have not been together for too long, we already feel like one big family. We are so excited for all of these new changes and feel that 2013 is going to be our best year yet!
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Why Google+
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Increased Traffic through organic Search/Local Rankings (Google Places)
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Google + Pages will be indexed like any page in your website
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The Power of Reviews
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Customer Service
Google+ allows businesses to:
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Create pages and develop relationships with prospects and customers on multiple levels. Individuals can add a brand to a specific Google+ Circle
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Individuals can share a Google+ page with their network, and interact
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users can +1 (or in other words, endorse) the updates a company publishes
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leave comments, upload photos, and tag the brand in them.
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The Hangouts feature enables companies to engage with fans, prospects, and customers through video conference calls.
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Video chat is definitely the element that distinguishes Google+ from other existing social networks. “we want to help you make the same kinds of lasting connections with your customers online the way you can in real life,” wrote dennis Troper, product Management director, Google+ pages. Video communication is one way to make this happen.
10 Facts about Google + Pages
1) Pages can’t add people to circles until the page is added first or mentioned
2) pages can be made for a variety of entities, profiles can only be made for people
3) The default privacy setting for elements on your business page is public
4) Google+ pages automatically unfollow you if you unfollow them.
5) Pages have the +1 button
6) Pages can’t +1 other pages, nor can they +1 content on the web
7) Pages don’t receive notifications via email, text, or in the Google bar
8) Pages don’t have the option to share to ‘extended circles
9) local pages have special fields that help people find the business’ physical location.
10) Google+ pages can’t even mention you unless you’re connected.
Setting up a Google+ Page
1) Choose a gmail account you will use for business
2) http://www.google.com/+/business/
3) Choose Page type, category and add business info
4) Complete ALL Fields - Add some photos
5) VERIFY your Page
Search benefits of Google+
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Improves Googles Intelligence - its all about the connections
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Improved Search results- spamming easier to detect
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Changing How You Get Traffic - +1 everywere
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Websites with a +1 button get 3.5 times the Google+ Traffic!!
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Improved Click Through Rates
● Direct Connect - OMG
Best practices for marketing on Google+
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Share lots of photos
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Add recommended links
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Promote your G+ page on your website / blog
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Ask “Please share” when posting
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Analyze traffic from your G+ page
The power of the Circle - Segmentation is Critical online
Examples: CUSTOMERS, VENDORS, vip clients…
Reviews
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The game has changed - more accountability
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Ask for reviews from customers
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You can leave a review as a Business (Page) as well as a User
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Download G+ Local on your Phone
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